We hope you’ve had a chance to practice all the tips we’ve brought you so
far. Do write back and let us know about your success.

You’ve probably downloaded a lot of useful ebooks online. Did you know that you
too can use an ebook to generate traffic to your website? Ebooks make perfect
freebies. Since people love to get free stuff, they will almost certainly visit
your website to get it.

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That’s what today’s topic is all about. Rather than be descriptive about how to
put together an ebook (there are plenty of software packages and tutorials for
it out there), we have carefully compiled and listed strategic ways in which you
can get the best out of ebooks. Without further delay, here goes:

You can use an ebook as a gift in exchange for a testimonial from your customer.
Testimonials can be used on your website, to convince visitors to convert to
customers.
Ebooks help you establish yourself as an expert through the quality information
in it. This helps builds trust, encouraging your prospects to buy from you
sooner.
Ebooks make great bonuses when combined with a product. So every customer who
buys your product gets the added bonus of your ebook. Offering bonuses makes
people come back to you to buy often because they perceive value.
Use ebooks to build your email lists. Let your regular subscribers recommend
three friends to your site and download your ebook as a token of your
appreciation.
Make an ebook by creating a directory of websites. Offer to list the websites of
those who will advertise this ebook on their website or in their ezine. This way
you build your list, you get your traffic and so do they.

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Permit other marketers to give away your free ebook. This increases your
exposure through your link in the ebook. Enhance this further by adding a
catalog of all our products or services in the ebook so that people can click
back to your website.
You can sell advertising space to other marketers in your ebook with
differential pricing for different types of ads like banners, text ads,
full-page color ads etc.
Use your ebook as a giveaway to your present customers. Include an ad inside for
a new product you are offering
Offer reprint and resale rights to your ebook to those who would like to sell
it. Also offer master resale rights - more people will be able to rebrand,
reprint and resell.
Offer your ebook for bundling with other people’s product bonus package. By
doing this, all their traffic will be exposed to your ebook and your ad without
extra effort on your part. This will triple or quadruple the traffic to your
website.
Offer your ebook as a sign up bonus to those who subscribe to your ezine or
newsletter. Allow them to distribute it freely to their friends.
Use your ebook as a giveaway to your affiliate sign ups. Make an ebook to help
your affiliates promote your product.
Make an ebook with the first two chapters of the ebook. Give it away. If your
visitors like it, they can order the entire ebook. This works like a demo.
It is obvious that good content always works. By ordering Google Snatch, you can
find instant ways to get traffic to your website without actually paying for it.
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